Mr. Ishan Mehta comes from Media Marketing background with 10+ years of expertise in marketing domain. He has a bachelor degree in Management studies from Mumbai University followed by MBA in Marketing from MET School of Business – Mumbai.
Mr. Mehta possesses an insightful experience in media marketing, B2B corporate Space Selling, advertisement administration, BTL & ATL Activations, Communication Management, Business Development and Market Research functions with countries top-notch national media houses like Dainik Bhaskar and Dainik Jagran Group. He also has working knowledge directly with Madhya Pradesh State government on MSME project with one of Big4 Ernst & Young firm.
In all his past tenure, he successfully transformed products through effective Brand Building & Engagement exercises, Loyalty programmes, New Market launches, Sponsorship and Strategic alliances, P&L management & leadership skills by providing solutions to various product mix in his assignments.
Advertising & Media Planning, Team Leadership, Strategic Business Development, Ad Sales, Events, Campaign Management, Product Launches, Deal Structuring & Negotiations, Market Research & Competitive Analysis, Operational excellence, Liaison & Coordination are some of his core areas of expertise in management functions.
With TMMA(I), Mr. Mehta is briefly managing into Business Development and Administration, Govt Policy review; formulations & suggestions, Industry meetings & Government relations, Budget & policy recommendations, Business analytics and statics, Market intelligence, Marketing & Events Management.